Case Study

Mike Thomas DDS: Rebuilt, Not Redesigned

The practice liked its website. We kept the look and rebuilt everything under it.

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Mike Thomas DDS has cared for families in Arlington, Texas, since 1984. The practice liked the way its website looked and didn't want a new one.

So we did not redesign it. We rebuilt it to current standards and kept the look: the same styles, content and pictures, a little wider and with larger type for today's screens. The new site went live on Oct 21, 2026.

Mike Thomas DDS · Family and cosmetic dentistry, Arlington, Texas · New site launched Oct 21, 2026

The Numbers

As of Oct 23, 2026

Mobile Performance
100 Old site: 89 Score out of 100, higher is better
Mobile Accessibility
100 Old site: 83 Score out of 100, higher is better
Mobile Best Practices
100 Old site: 43 Score out of 100, higher is better
Mobile Largest Contentful Paint
876 ms Old site: 3,621 ms Lower is better

Source: Lighthouse 12.8.2 (lab, run by Speedsoft), Mobile, median of 3 runs. Old site: Oct 21, 2026. New site: Oct 23, 2026. Lab tests on the same setup both times.

Before and After

Home Page on a Desktop

Mike Thomas DDS home page on a desktop screen before the Speedsoft rebuild.
Old site, Oct 21, 2026
Mike Thomas DDS home page on a desktop screen after the Speedsoft rebuild, with the same design.
New site, Oct 23, 2026

Home Page on a Phone

Mike Thomas DDS home page on a phone before the rebuild, showing the desktop page shrunk to fit with tiny text.
Old site, Oct 21, 2026
Mike Thomas DDS home page on a phone after the rebuild, with the same design laid out to fit the screen.
New site, Oct 23, 2026

Smile Gallery on a Desktop

Mike Thomas DDS Smile Gallery on a desktop screen before the rebuild, showing a message that the Flash Player is required.
Old site, Oct 21, 2026
Mike Thomas DDS Smile Gallery on a desktop screen after the rebuild, showing before-and-after smile photos.
New site, Oct 23, 2026

Smile Gallery on a Phone

Mike Thomas DDS Smile Gallery on a phone before the rebuild, showing a Flash Player message on a shrunken page.
Old site, Oct 21, 2026
Mike Thomas DDS Smile Gallery on a phone after the rebuild, showing before-and-after smile photos at full width.
New site, Oct 23, 2026

Source: Chrome screenshots by Speedsoft of the old live site, Oct 21, 2026. Chrome screenshots by Speedsoft of the new live site, Oct 23, 2026. Chrome screenshots by Speedsoft of the old site, rendered from our backup of the live site, Oct 21, 2026.

Measured Results

Lighthouse Scores on Mobile

Scores out of 100. Higher is better.

As of Oct 23, 2026

Lighthouse Scores on MobilePerformance: Old site 89, New site 100. Accessibility: Old site 83, New site 100. Best Practices: Old site 43, New site 100. SEO: Old site 100, New site 100. Scores out of 100. Higher is better. As of Oct 23, 2026.PerformanceOld site: 89New site: 100AccessibilityOld site: 83New site: 100Best PracticesOld site: 43New site: 100SEOOld site: 100New site: 100
Show the Numbers as a Table
Lighthouse Scores on Mobile
MeasureOld siteNew site
Performance89100
Accessibility83100
Best Practices43100
SEO100100

Source: Lighthouse 12.8.2 (lab, run by Speedsoft), Mobile, median of 3 runs. Old site: Oct 21, 2026. New site: Oct 23, 2026.

Lighthouse Scores on Desktop

Scores out of 100. Higher is better.

As of Oct 23, 2026

Lighthouse Scores on DesktopPerformance: Old site 96, New site 100. Accessibility: Old site 83, New site 100. Best Practices: Old site 48, New site 100. SEO: Old site 100, New site 100. Scores out of 100. Higher is better. As of Oct 23, 2026.PerformanceOld site: 96New site: 100AccessibilityOld site: 83New site: 100Best PracticesOld site: 48New site: 100SEOOld site: 100New site: 100
Show the Numbers as a Table
Lighthouse Scores on Desktop
MeasureOld siteNew site
Performance96100
Accessibility83100
Best Practices48100
SEO100100

Source: Lighthouse 12.8.2 (lab, run by Speedsoft), Desktop, median of 3 runs. Old site: Oct 21, 2026. New site: Oct 23, 2026.

Mobile Load Times

Milliseconds in a lab test. Lower is better.

As of Oct 23, 2026

Mobile Load TimesFirst Contentful Paint: Old site 1,473 ms, New site 876 ms. Largest Contentful Paint: Old site 3,621 ms, New site 876 ms. Speed Index: Old site 2,527 ms, New site 876 ms. Milliseconds in a lab test. Lower is better. As of Oct 23, 2026.First Contentful PaintOld site: 1,473 msNew site: 876 msLargest Contentful PaintOld site: 3,621 msNew site: 876 msSpeed IndexOld site: 2,527 msNew site: 876 ms
Show the Numbers as a Table
Mobile Load Times
MeasureOld siteNew site
First Contentful Paint1,473 ms876 ms
Largest Contentful Paint3,621 ms876 ms
Speed Index2,527 ms876 ms

Source: Lighthouse 12.8.2 (lab, run by Speedsoft), Mobile, median of 3 runs. Old site: Oct 21, 2026. New site: Oct 23, 2026.

What We Did

  1. Kept the Look

    No redesign. The same styles, content and pictures, laid out wider and with larger type for current screens.

  2. Rebuilt Mobile-First

    The site now adapts to any screen, from phones to wide desktops, and loads faster in our lab tests (see the numbers above).

  3. Secure by Default

    Every page loads over HTTPS, and plain http:// addresses redirect to it. The site sends modern security headers, including HSTS and a Content Security Policy that blocks inline scripts.

  4. Fixed What Was Broken

    The old Smile Gallery needed the Flash Player, which no browser runs, so it showed no photos. It is now a simple grid of the same before-and-after photos. Broken third-party code went too: the old spam check, a map whose key Google rejected, and analytics that had shut down.

  5. Accessibility Fixes

    Better color contrast, visible keyboard focus, larger tap targets, headings in order and clear form error messages.

  6. Structured Data for Search

    Every page describes the practice to search engines as a dentist (schema.org), and service pages add breadcrumbs.

  7. Old Addresses Still Work

    Every page address from the old site still works, and retired addresses, the old domain and old image links redirect permanently to the right place.

  8. Search Console and Bing

    We set up Google Search Console and Bing Webmaster Tools for the site and its old domain, at launch.

  9. Newer Services Added

    With the owner's approval, the existing pages now mention two newer services: digital smile design, so patients can preview a new smile before treatment, and crowns that are digitally scanned and milled.

Like Your Design? Let's Rebuild It Right.

We can bring your current website up to today's standards and keep the look your customers know.

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